Cracking the Lenskart PM Interview
Lenskart (based in Delhi NCR) is not just an e-commerce app; it is a massive vertically integrated company dealing with manufacturing, offline retail, augmented reality (AR), and supply chain logistics. A PM here must understand the intersection of the physical and digital worlds (Phygital).
The Lenskart Interview DNA
Lenskart values PMs who have a strong operational mindset. You aren't just pushing pixels on a screen; your software dictates how physical glasses are cut, shipped, and sold in stores.
Round 1: Omnichannel Product Sense
This round tests how well you blend offline and online experiences.
- The Question: "How would you design a feature to increase footfall to Lenskart physical stores using the mobile app?"
- Focus: Think about seamless handoffs. Can a user favorite 5 frames on the app and book a 15-minute slot at a local store where those exact frames are kept ready for them to try? How do you track the conversion attribution?
Round 2: Tech & AR Integration
Lenskart relies heavily on its 3D Try-On feature.
- The Question: "The conversion rate for users who use the 3D Try-On feature is lower than expected. How do you investigate and improve it?"
- Focus: Is the AR rendering inaccurate? Does it require too much camera permission friction? Is it too slow on low-end Android devices? You must bridge the gap between computer vision tech and user experience.
Round 3: Supply Chain and Operations (Crucial)
If you are interviewing for the Supply Chain or Operations tech team, this is the main hurdle.
- The Question: "Design a dashboard for the factory floor managers to optimize the cutting and fitting of prescription lenses based on incoming order urgency."
- Focus: You must understand inventory management, order routing, and SLA (Service Level Agreement) tracking. How do you handle exceptions, like a broken lens during manufacturing?
Round 4: Root Cause Analysis (RCA)
- The Question: "The return rate for progressive lenses bought online spiked by 8% last month. Walk me through your RCA."
- Focus: Is it a UI issue (users selecting the wrong prescription type)? Is it a manufacturing defect? Did the delivery partner damage the boxes?
Round 5: Behavioral & Founder Fit
Lenskart has a very fast-paced, sometimes aggressive, execution culture.
- "Tell me about a time you had to launch a product with incomplete resources."
- "How do you handle pushback from offline store managers who refuse to adopt the new POS (Point of Sale) software you built?"
Pro Tip: Visit a physical Lenskart store before your interview. Observe the POS software the staff uses, the eye-testing process, and the inventory display. Bringing these real-world observations into your interview will immediately set you apart.
