Landing a Design Role in the Startup Capital
In Bangalore, traditional print design is almost non-existent. Graphic designers here are embedded in “Growth Teams.” Your job is to create visual assets that convert users.
1. Target D2C and Tech Startups
- The Role: Digital Designer, Growth Designer.
- The Focus: Creating high-converting Instagram ads, email newsletters, and landing page assets.
2. The Must-Have Skill: Performance Creatives
You must understand how design impacts marketing metrics.
- When interviewing, don’t just say “I made a pretty banner.” Say, “I designed three variations of this ad, and variant B reduced our Customer Acquisition Cost (CAC) by 15%.”
3. Build a Digital Portfolio
Skip Behance for a moment; build a Notion portfolio or a Framer website. Highlight social media campaigns where you handled both static graphics (Illustrator) and motion graphics (After Effects).